Dare to experiment

Businesses don’t experiment much.

They think they do, but not really.

Game developer Ankama’s hit game Dofus is pay-to-play. To increase reach they produced a french anime and made a free-to-play game to accompany it. Pay-to-play, free-to-play, cartoons. Then they wanted to reach a mobile audience and offered a retro Dofus experience to touch devices as another free-to-play experience. That’s three different takes on the same content, each differing in offer, each inviting new players into their world in a unique way.

When Budnitz started designer toy brand Superplastic, he wanted to experiment with the formula. They created “synthetic influencers” out of their characters, giving them social media profiles people can interact with. They joint-ventured with prominent luxury brands to appeal to new audiences. They made NFT collectibles to take the culture into web3 culture. That’s three different takes on the same content, each differing in offer, each inviting new collectors into their world in a unique way.

Experiment.

Dare to try new things.

Nobdoy else dares. That makes all of the new opportunity, your opportunity.