Fun is good for business

Nothing grows a brand like edutainment

• Engages newcomers faster, because fun is attractive.
• Engages customers longer, because the alternatives are boring.
• Increases attention, because fun is designed to get attention.
• Increases emotional connection, because we warm to things we like.
• Increases viral potential, because we show things we like to our friends.
• Increases differentiation, because others are too afraid to be fun.
• Makes UGC easier, because if we loosen up, so will they.
• Makes JVs easier, because everyone to cheer for those who are winning.

Who knew that fun would be a good thing? 🙃