Don’t hurry to copy

Your Instagram feed may be full of ads at the moment.

And those ads might be selling you the magical secret that solves your problems.

And those problems might be all solved using the same scam format you’ve seen before.

And that’s why you ignore them: you know what lies look like, and you don’t like buying from liars.

Not because they ARE liars (you don’t know them, you haven’t tried their product or service, you don’t know for sure)…

…but because they LOOK and SOUND like liars, because you’ve seen it all before.

Following “the map” may lead you to the same place.

Looking like something you’re not.

Chart your own path.