Don’t fault, educate

They might simply not understand.

If you’re building great work, but your audience doesn’t understand what great building looks like, they may miss it.

For instance, they may expect daily fanfare from you when in reality you might be in a lot of meetings getting things done.

Or perhaps they’re wondering if you’re building at all if your normal content output slowed down, without realising it’s because your project production is moving at 100mph.

People can’t thank you for your efforts if they don’t recognise what real building looks like.

We can’t fault them for that.

But we can educate them.

And that’s all down to you.