Look Beyond Data

Not all who like your tweet tap Like. Sometimes, people just like it inside. Think of how many profiles you’ve enjoyed but didn’t tap Like on.

Not all who love your product checkout their cart. Sometimes, it’s for later, or they forgot to login, or they’re sharing gift ideas to relatives. Think of how many times you didn’t checkout and bought later on.

Not all signals can be taken at face value. Tech May feed you information, but it’s for you to deploy insight.

No likes doesn’t mean no love.

Abandoned carts don’t mean lost desire.

The data doesn’t tell the full story.

Keep going.