No more persuasion skills

We hear a lot about the importance of persuasion skills in sales.

The land of silver-tongues and slick objection handling tricks would have you believe it’s essential for effective sales and profitable business.

But what’s better than persuasion skills? Having an offer that requires no persuasion. An opportunity so compelling that no persuasion skills are required nullifies the need for such persuasion skills. Which is great, because most of them are difficult to train, exhausting to executive, and ethically questionable.

But what’s better than an offer like that? Having a product so compelling that it’s desirable regardless of the offer. Hermès don’t need to offer 30 day money-back guarantees on their Birkin bags because people want them so much they’ll buy them sight-unseen from a waiting list of six-twelve months.

If you want to hustle for some sales, consider persuasion skills.

If you want to make sales easier, consider a remarkable offer.

If you want to make sales effortless, consider a remarkable product.