Sometimes, messy is tidy

Our development team love ‘tidy’…

They produce methodical, precise code, collaboratively with spatial context using orderly project management tools.

Our animation team does not love ‘tidy’…

They produce emorphous, evolving ideas, collaboratively in the face of shifting plots and market trends.

Put the developers into the toolkit of the animators, and they’ll see only chaos standing between them and the methodical, lean production.

Put the animators into the toolkit of the developers, and they’ll see only needless layers of complexity standing between them and tehir execution.

Messy gets a bad rap.

But sometimes, messy is better.

If a project isn’t moving along in the way you’d like to think it should, consider trying throwing out all of the orderly comforts in favour of proactive, freeflowing, messy ideation and chatter.

You may be surprised with the results you see on the other side.