Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
June 12 2018
…is that it’s the wrong goal.
Teams that obsess over scale risk diluting their work. If we instead focused on…
- Better promises: These win you more attention and (if you keep those promises) the opportunity to serve more people.
- Better method: Streamlining your team’s work enables individuals to focus on their areas of genius, instead of re-solving the same problems.
- Better leaders: Leaders create leaders. This cascade enables everyone on the team to level-up, producing even higher quality work.
…it just so happens that all these things are really good at helping you scale up.