Optimising for joy

What do you optimise your work for?

Optimising for profit: This certainly has its benefits. But slashing salaries and sterilising the experience tends not to motivate people to do their best work.

Optimising for efficiency: This certainly has its benefits, too. But observing every colleague with a stopwatch in hand tends not to nurture exploration, discovery and breakthroughs.

Optimising for joy: This certainly gets forgotten. A lot. But it causes the very things that optimising for profit and efficiency are designed to create: better output per colleague, more remarkable customer experiences, market innovation and more business.

Plus you’ll enjoy your days.

Surely that counts for more than all of the others?