The varying prices of free

Is free always worth the same?

A free guide is typically valued at $0 because it doesn’t cost anything.

A $49 guide that is reduced to free has a higher perceived value to newcomers (somewhere between $0 and $49) but costs you a lot of goodwill with those who paid $49 for it.

A $49 guide that includes a free extra for a limited time is still worth $49.

A $49 guide that includes a a free extra that normally costs $19 is worth $68, unless the value of the extra is contrived, in which case it has a negative affect on the $49 value.

Free and $0 are not always the same thing.

Free is often leaned upon to try and incentivise sales for those who lack confidence in their work and those who wish to artificially inflate value beyond their efforts.

But free can also be a way of showing care, consideration, affection and protection to those you wish to serve.

Use free carefully.