This is how it will break

Things break.

Your product or service is breakable. The question is, how is it most likely to break next? Admitting it’s coming allows us to get ahead of it and fix it before it happens on its own.

Your relationships are breakable. The question is, how are they most likely to break? Admitting it’s possible allows us to get ahead of it and fix those areas before we lose people close to us.

Your body and mind are breakable. The question is, how are they most likely to break? Admitting it’s not only possible, but eventually inevitable, lets us intervene and change course.

Things break. But we can fix them before they do.