Let’s imagine you were #1 on Google.
Are you ready for what would happen?
- Being ready so you need not get ready: We know where we aren’t ready: the undocumented steps, the weak-spots. Getting ready prepares us for the increase.
- Being more than a noun: “Page 1” can either be a generic noun (“plumber”) or where you’re so remarkable that people search for your team directly.
- Being like that, now: What new things would your team do in that position? Doing those things now increases our chances of this coming true.
We get to #1 by behaving as though we’re #1.