180: Ready for page 1

Let’s imagine you were #1 on Google.

Are you ready for what would happen?

  • Being ready so you need not get ready: We know where we aren’t ready: the undocumented steps, the weak-spots. Getting ready prepares us for the increase.
  • Being more than a noun: “Page 1” can either be a generic noun (“plumber”) or where you’re so remarkable that people search for your team directly.
  • Being like that, now: What new things would your team do in that position? Doing those things now increases our chances of this coming true.

We get to #1 by behaving as though we’re #1.

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