The next tech merge

We see it happening all around us:

People preorder Apple stuff before they’ve even tried it.

Comic con is full of people pretending to be characters from businesses they buy from.

Instagram is a shopping app now.

Commerce, learning and entertainment are merging together.

Moving from personal, quirky, limited and fun physical experiences moved to limitless, sterile digital experiences.

We’re rapidly heading back to the personal, quirky, limited and fun world. But online.

Where niche communities congregate, the fans dress up, the vernacular is in-jokes, and a good user experience means “good for us”, not merely “good for everyone”.

And it’s going to be a whole lot of fun.