Dare to have a personality

“Oh people might not respond well to that…”

“That might be a bit too exciting or fun for them…”

Who are these people?

And why are they the only ones receiving your consideration as you embark on creating your work?

Be careful about shooting down ideas you love, for people you don’t.

After all, you’re unlikely to have the resources to serve the entire marketplace anyway, so you might as well lean into your chosen few, and make something that will delight them.

Dare to make them think, “Oh my, this was made just for us!”

Dare to have a personality.