Ignoring the lines

Industries have lines in the sand that define bodies of work from each other, so that the market knows roughly what to expect inside.

Thats what industries are.

But if you only play inside the lines, you miss huge amounts of opportunity.

For instance, a restaurant thinks its competing with restaurants as a place to eat, when it’s also competing with the movie theatre and bowling alley as a way to be entertained for an hour.

Your work may fit inside the lines… But so much innovation and opportunity can be found by ignoring the lines, for just a moment.

Some lines need to be followed. Like the lines on the road.

As for the rest, try ignoring them and see what magic happens.