When the recession comes
Sexy businesses tend to be great at spending money. Raising it and spending it. Perhaps on full-page spreads, nice offices, and tweaking the logo… just one more time. Then raising some more.
Unsexy businesses tend to be great at earning money. Working hard and earring it. Then working hard some more, and earning some more.
When the recession comes, earning is a useful set of skills.
It’s worth prioritising that set of skills.