Boiling the ocean isn’t required

Launching projects during a recession feels scary.

But does it need to?

When ‘everyone’ is cutting back, don’t sell to ‘everyone’. After all, they’re cutting back, right?

When ‘your chosen few’ want to support you, sell to ‘your chosen few’. After all, they want to support you right?

Could it be that simple?

Only if we focus on those we wish to serve, and ignore the rest.

Boiling the ocean isn’t required.