I made a new word:


It’s an alternative to the word, “impossible”.

When we say, “impossible”, what we mean is that we think something simply cannot be achieved.

But we also know, if we think about it, that very few things are actually impossible.

“Impossibowait” ends the word by putting you on the hook. An acknowledgement that you’ve stumbled upon something magical: the opportunity to innovate, to try something new, to try something that might not work.

“It’s impossible… oh wait, no it’s not, and here’s why…”


Of course, this is now a serious word. But it’s a serious reminder, for each time we think something can’t be done.

It might just be doable.

And it might even be doable by you.