Finding the right problem

There are many problems. We have to find the right ones:

The process of writing a book contains a hundred problems. But only one of them truly separates a good book from a great book, and it’s your job to find it.

The process of launching a new product or service requires a thousand decisions. But there are only a very small handful of decisions that truly separate the good from the great.

It even applies to the conversations you have with your loved ones; there are many conversations in a day, but only one or two that truly matter, that nurture that relationship in meaningful ways, if you’ll only show up fully for them.

There are many problems we get to solve if we want to.

The game is finding the ones worth solving, then giving them everything you’ve got.