New Hard is Better

Old hard: It used to be very hard to get a book published. If you were lucky enough to be picked up, you’d probably see lots of sales. If you weren’t lucky, you just wouldn’t get published.

New hard: If you want to publish a book, you can. No excuses, no middle-men, just write your book and publish on Amazon. But you must go out and build your own audience by yourself. Now the variable is effort, not luck.

Old hard: It used to be very hard to start a business and bring your work to market. If you were lucky enough to find the funds and the premises, you were assured footfall for your propriety. If you weren’t luck enough to have those things, you wouldn’t get to start a business.

New hard: If you want to start a business, you can. It costs very little in many countries, and the Internet is your oyster. But you must go out and build custom from a customer-base which has the whole world as their oyster, too. Now the variable is effort, not luck.

There is still some luck involved with ‘New hard’… but the gates aren’t protected by a chosen few. Now we can all create and participate.

We need only bring the effort.