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171: You don’t need another strategy

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There’s a recurring problem with great strategies.

You risk “collecting” them instead of improving your execution:

  • Don’t worry about having more strategies until you execute what you already have consistently.
  • ‘OK’ can beat ‘great’ if the ‘OK’ is executed consistently and the ‘great’ is merely sporadic.
  • Poor execution ruins good strategies; “Radio ads” are only strategic when coupled with “Great communication”.

Great strategies aren’t Pokémon. You don’t need to “catch ‘em all” to win.

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