We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?
May 29 2018
Which feels more premium: a slick slide deck or a simple pencil sketch?
“‘Bespoke’ is a true collaboration between patron and artisan, where conception starts with a single line on paper.” – Rolls-Royce
When one of our teams swapped their (polished) slide decks for live pencil sketch presentations:
- Calls felt more personal: A sketchbook is an intimate space, so collaborative note-taking made the calls feel more intimate, too.
- Ideas felt more tailored: The offers didn’t change. But unique presentation made them feel inherently more unique.
- Experience felt more premium: A live drawing and annotating of ideas, despite being rough and low-fidelity, felt more premium.
Premium experiences are more personal, tailored, and unique. Sometimes all that’s required is a pencil and paper.