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169: Premium vs “premium”

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Which feels more premium: a slick slide deck or a simple pencil sketch?

“‘Bespoke’ is a true collaboration between patron and artisan, where conception starts with a single line on paper.” – Rolls-Royce

When one of our teams swapped their (polished) slide decks for live pencil sketch presentations:

  • Calls felt more personal: A sketchbook is an intimate space, so collaborative note-taking made the calls feel more intimate, too.
  • Ideas felt more tailored: The offers didn’t change. But unique presentation made them feel inherently more unique.
  • Experience felt more premium: A live drawing and annotating of ideas, despite being rough and low-fidelity, felt more premium.

Premium experiences are more personal, tailored, and unique. Sometimes all that’s required is a pencil and paper.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.