What are “leaders” actually supposed to produce on a team?
- We can’t lead teams we don’t understand. So leaders make leaders out of those who do.
- We can’t know everyone’s craft intimately. So leaders make leaders in each field so each craft is covered.
- We can’t focus on everyone all the time. So leaders make leaders who in turn lead others.
The outcome of designers should be more design.
The outcome of copywriters should be more copy.
The outcome of leadership should be more leaders.