The Lost KPI
There’s a KPI people forgot.
It’s called “Making people feel special”:
Feeling special is when someone busier than you takes the time to respond to you. When I respond to someone’s DM on Twitter, the reactions are telling.
Feeling special is when someone acknowledges you when you shared your opinion, your art, or your energy. People are used to being ignored, and it shows.
Feeling special is when someone recognises the problem in your tribe and decides to fix it… rather than merely imposing their solution-in-search-of-a-problem upon you.
Special is scarce.
That’s why it’s valuable.
Yet it costs you nothing.
What wonderful arbitrage that is.