Keep “How” Boring
What’s the best process for creating remarkable work?
A boring process:
Exciting process, boring work. It’s fun playing with new tools all the time, discovering various innovations, designs and ideas as they are released in full or in beta. But that puts our creative energy into the tool, and how we might achieve the same results we might have achieved before using them, rather than into pushing our work forward.
Boring process, remarkable work. When the tools are boring — understood, practiced, familiar — all of our focus is given to the work. The excitement becomes less about how we produce, but what we’ll produce. The more boring the tools, the more creative energy gets focused into what we’re capable of creating next.
Keep it boring, folks.
Your work will thank you for it.