When the markets are down, many people quit. But not you. These are the times to prepare for what comes next, to be considered ‘lucky’ when spring follows winter.
When it’s not cool anymore, many people move on. But not you. You weren’t riding on the coat-tails of passing trends anyway, you were building something that stands on its own feet.
When it’s hard to build, people stop building. But not you. Competition not being fierce is not a market disadvantage, but a perfect storm to take your fair share.
It’s only hard if you decide it is because of what news outlets and opinions of others would have you believe.