Pulled by obsession
Are you pulled forward by your obsession?
Many don’t understand why Zuck is going all-in on the metaverse. He understands that technology doesn’t need to have its use cases all figured out for it to have potential, and his obsession with connecting people with technology pulls him there.
Many don’t understand why Budnitz moved from a successful toy-making business to NFT toys too. He understands that art has a new medium, and that his obsession with elevating the work of indie artists pulls him there.
Perhaps many don’t understand what you’re building right now. But there’s a vision that drives you, an obsession that pulls you there.
It makes a lot more sense, to a lot more people, when you understand your obsession and share that with the world. They’ll be able to connect the dots from there.