The wrong question

If you make something really great, you may be asking the wrong question.

“Who will buy this?” is the wrong question. It’s what most creators ask of the market. Posting and promoting so that someone—anyone—might try what’s being offered.

“Who will I choose?” is the right question. It’s what so many of us deem a luxury we can’t afford, when really it’s an opportunity made freely available to us.

You don’t have to shout, hoping someone will listen, in hope some might try you once.

Now you can whisper to those you can delight…who will come again…who will tell their friends.

Doesn’t that sound like an easy way to make a truly great body of work?

Doesn’t it sound much more…fun?