Better at what?

I bought my wife and I some headphones about six months ago…

One of them had the mic break within a few weeks. This week, the other stopped producing sound in one ear. Were they better at being headphones than the alternatives, or simply better at being a good deal during checkout?

I bought an MP3 player in 2005…

It was more expensive than the ones I had used before it. I replaced the battery once. It still works perfectly. Was it better at being a good deal at checkout, or simply better at being a great deal over the long-term?

When I take a look at your work…

…Do I see something racing to the bottom, or you providing a great service for a fair price?
…Do I see something that has my best interests at heart, or just yours?
…Do I see something I can trust for a long time, or for just long enough for your warranty to expire?

“Better” is highly subjective, in a market full of empty promises.

Choose your kind of “better” wisely.