The opportunity in down markets

Is the market in a bad state at the moment?

Or is it merely sometimes up, sometimes down, and currently the latter?

I can’t bring myself to lament a market in which:

  • Uncommitted creators stop creating
  • Uncommitted community members and traders find something else to do
  • Brand-builders continue to build brands
  • Loyal fans are rewarded by those brands, forging even stronger relationships

In times of change, it’s worth reminding yourself of your focus.

There is opportunity here for those who do.