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161: Saying no to meetings

“Let’s have a meeting to discuss.”

Nope. First, these:

  • Who’s is it? This person will lead the meeting. If it doesn’t belong to someone, nobody is responsible for its success.
  • What will be transformed? Noting this keeps the meeting focused on that end. If “nothing”, perhaps a structured written note will work better.
  • What excites me about it? Noting this let’s you bring that energy to the meeting. If “nothing”, perhaps you shouldn’t be attending.

Meetings shouldn’t be to merely “discuss”. They should be to create transformation that could only occur if this particular group of people come together in real-time.

Put your meetings to the test, and see if ownership + mutual excitement + a focus on transformation don’t change how they unfold.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.