Show us what you’re not

Most company websites say “We are __”.

They tell you what they are.

But they don’t tell you what they are not.

This is equally important.

For instance, the Mortiverse experiment is exploring how we could explore stoic philosophy in fun new accessible ways.

But what is the experiment not?

It is not interested in changing the world.
It is not trying to become the next BAYC.
It is not trying to build a hyperactive Discord server.
It is not trying to apportion pointless airdrops.
It is not entertaining market hype nor pumps.

It’s just exploring one thing, honestly, to see what opportunities are there, and who might enjoy them.

Most of us can become just as energised by the prospect of a body of work by learning what it isn’t, as we can by learning what it is.

Show us what you’re not.