On loving and hating simplicity

We love and hate simplicity.

We love it because we know that represents mastery. In your area of genius, you’ll likely have experienced the elegance of simplicity that comes from mastery; fewer brush strokes yielding better art.

We hate it because others don’t know that it represents mastery. The fewer the brush strokes, the more an amateur (which is more likely to be a buyer, and you a seller) is to wonder, “Why should I pay for this when it’s so simple?”

The allure and mystique of complexity leads us to overcook things.

Overcooking things leads us astray from our pursuits of mastery.

Stay the course.