Underdo it

What’s better than overdoing something?

Sometimes, the answer is… Underdoing it:

Underdo the max number of projects we take on: if we can do 10 OK, or 5 so extraordinarily well that people tell others, isn’t the ‘underdo’ option better?

Underdo the number of features your work has: if we can build lots of features - bloating our codebase and diluting our skillset - or we can commit to making the best version of a stripped back body of work that thoroughly accommodates our choice of market… isn’t the ‘underdo’ option better?

Underdo the amount of stuff we focus on: make 20 OK dishes or 5 amazing signature dishes… buy 4 okay-quality teas or 1 great-quality tea… learn 8 skills at once or master one at a time… aren’t these ‘underdo’ options usually better?

Sometimes the best way to maximise is to minimise.