Virtual clothes

In 2008, I ran a virtual clothing store.

As in, virtual clothes, sold in the thousands, every day.

It was a lot of fun!

I’ve been enjoying experimenting with the ‘metaverse’ in its current wave in a few ways. One of which featured at the first ever ‘Metaverse Fashion Week’ alongside physical brands like DKNY and Forever21, and web3 brands like Fang Gang and DeadFellaz.

Here’s what the media coverage has to say about my experiment:

Adam Fairhead told us more about ethos of the brand and the thinking behind their first Decentraland drop:

“We should be able to wear our beliefs wherever we are. This line of ‘wearable philosophy’ lets us us literally ‘clothe ourselves in a better mindset’ — a fashion choice that would never have existed without the metaverse.”

“Web3 is making new ways for us all to express our personality & beliefs. The future of fashion – a medium designed to paint identity on a canvas of human form — will leverage this to discover new depths of self-expression in the metaverse on forms not limited by science.”

The outfit itself is mostly dark, but there’s almost a glow as you move up the body. The hood is bright and illuminating, reminding us that the head is the area that’s important.

“The pants feature an illustrated scene that demonstrates what happens when we let fear, uncertainty and doubt take hold. You can sense the freneticism – it’s a good expression of the state of things when we lose control of our minds, when we let the signals around us overwhelm us and take control of us.”

The event starts tomorrow and runs through the weekend. Check it out in Decentraland if you can!