Light, Spite, Right

Why do you do things?

Option 1: Light
“In light of the circumstances…”
“In light of current market events…”
“In light of customer feedback…”

This is a reactive option. The opportunistic option.

When the market zigs, you zig, whether it’s the best path or not.

Option 2: Spite
“In spite of the circumstances…”
“In spite of current market events…”
“In spite of customer feedback…”

This is also a reactive option. The stubborn option.

When the market zigs, you zag, whether they like it or not.

Option 3: Right
“The right thing to do in these circumstances…”
“The right thing to do in the current market…”
“The right thing to do in response to this feedback…”

This is the proactive option. The visionary option.

Whether the market zigs or zags isn’t the point. You’re making a difference.

Which option do you use?

Which would you like to use?