MVC vs MVP

We’ve long celebrated the MVP in startup-land.

And long has it served us well.

But things are changing.

I believe the MVC will displace the MVP as the holy grail of great beginnings.

A MVP — minimum viable product — is still in search of an audience (minimum or otherwise).

But a MVC — minimum viable community — is always a place to call home for a chosen few, for which any product is viable if it genuinely serves them and makes their lives better.

Step 1: Find your family.

Step 2: Build with family.