Are you proud of your customers?
Who we serve becomes a part of who we are:
- They’re your portfolio: Those you serve in are wearing, consuming, sharing and reviewing your work. They’re your spokespeople.
- You get more of what you have: Those spokespeople will hopefully–if your work is great–bring along those they know. You’ll get more of what you have, for better or worse.
- They guide your growth: Product development should better serve your audience. Your solution is molded by their problem: choose the problem carefully.
Before enrolling your next customer, consider whether they’re someone you’ll be proud to serve or not. If not, consider who would be. Otherwise, remember the commitment is mutual.