Pop-Op

Popular opportunity.

We see it all the time.

It’s Google AdWords by 2020.

It’s the BTC bull-run purchase.

It’a BAYC at 100Ξ.

These are popular opportunities, or “pop-ops” as I’m referring to them here.

But there are opportunities everywhere…

Unpopular ones…

And if you can only see pop-ops, you’ll miss all the others.

Nothing wrong with pop-ops, where attention goes, money flows too. But learning to spot not-yet-popular opportunities is a learnable superpower.