What do you think of nonsense?
It could have more utility than you realise:
Cookies in the apartment complex foyer are nonsense. Yet they make visitors feel warm and a little more ‘at home’, which is the point.
Wearing full chef’s whites in a chain restaurant is nonsense. Yet it makes you feel like you’re being looked after by an expert who knows how to operate more than a microwave, which is the point.
Taking shoes off at the airport is nonsense. Yet it makes you feel like security is being taken seriously and that you’re safe, which is the point.
Sometimes, things that aren’t pragmatic, inherently useful to the fulfilment of a product order or service, or even conventionally sensible, are the point.
If, of course, the point is to give those you serve a wonderful experience that they’ll tell their friends about.