Is your team’s offer the best on offer?
Or can your audience go another route without losing out?
The answer often comes from starting in the wrong place:
- Starting with what you know: This feels comfortable. Here we must ask, “Who needs this?” A solution in search of a problem.
- Starting with what you have: This feels sensible. Here we must ask, “How can we package this?” A solution in search of a problem.
- Starting with what they need: This feels reckless. Here we must ask, “How is it possible to do such a thing?” A problem in search of a solution.
When we start with them–rather than with us–we ask a much better question, one that serves more deeply and converts more effectively.
Who do you start with?