Six Flags is a theme park.
So is DisneyWorld.
Why does one make you feel magical, and the other doesn’t? And how can that difference improve your brand?
Six Flags sells the ability to go on rides and eat food.
DisneyWorld sells a memorable experience.
Do you focus on your product (like Flags), or your customer’s journey (like Disney)?
Six Flags makes new rides for you to wait to go on.
DisneyWorld makes queueing fun, engaging, and air-conditioned.
Do you focus on the things you do, or the entire experience someone has with you?
Six Flags sends you a payment confirmation.
DisneyWorld sends you a nice box in the mail with your “magic bracelets” to use at the park.
They’re personal. A reminder of what’s to come. The experience starts before you even pack your bags.
DisneyWorld isn’t just a theme park anymore. It’s an experience for your family.
Six Flags is still just a theme park.
How can YOUR brand transcend “being a service you buy” to “being an experience I can’t wait to tell others about”?