Winning on Social Media

I’ve been fascinated by observing those who tear ahead on social media.

And how different a roaring success on Twitter vs TikTok looks like.

But there’s a pattern to these successes.

Every platform responds to three levers: audience, message, and connection.

• You learn who you’re talking to.
• You learn what they need to hear.
• You learn how to connect the two with on particular platform.

When we misunderstand or underestimate one of the 3 levers, it doesn’t work so great.

When we master all three, it works a treat.

That’s why following an Instagram course doesn’t work for everyone. They may have lever #3, but lack #1 or #2.

And it’s why having success on one platform doesn’t instantly translate to another: lever #3 needs to be understood.

Apply all 3 levers together and win.