The Danger Of Being “All Set” VS “Busy”

We’ve all heard of the “feast-or-famine” cycle.

Most of us know how to overcome it.

But there’s a bigger danger waiting when you do:

#1 First, you break the cycle

The feast-or-famine cycle is broken when you stop swinging from ‘busy’ to ‘desperate’.

Breaking the cycle means you stay in the ‘busy’ camp. That’s just the first step. It’s the second step that kills service businesses:

#2 The danger of being ‘all set’

Once a service is ‘all set’, unstable dependencies emerge.

Retainers you expect to stick around indefinitely. Key clients who dictate your schedule. Accounts that would hurt to lose.

You becoming an employee without benefits.

#3 Get ‘busy’, never ‘all set’

‘Busy’ means there’s lots going on:

• You’re marketing.
• You’re winning accounts.
• You may even be turning accounts away.

‘All set’ has lots going on too, except:

• You stopped marketing.
• Stopped winning accounts.
• You’re dependent.

It’s great to want your clients to stick around long-term.

It’s great to have more opportunity than you can take.

It’s great to know your audience and what they need to hear from you so you can earn new relationships at any time.

Don’t throw it away by moving from ‘busy’ to ‘all set’.