Your Hidden Salesforce
Here’s what I’ve noticed about “winning on social” after watching entrepreneurs socialise online (for 12 years).
There are 2 things the successful ones have that the unsuccessful ones don’t…
#1 Somewhere for you to belong
If you post but nobody sees it, you didn’t post. But if you know…
Know WHERE your people congregate, Know WHY they congregate there, Know WHAT they want there,
…You can be there & capture their attention with what they want.
Now you’re not ‘selling’. You’re facilitating success.
#2 Somewhere for others to belong
Do you help people with something specific that existing communities don’t cover?
Start that community.
Give them a WHERE to join. Give them a WHY to join. Give them WHAT they need to win.
Now you’re not ‘selling’. You’re facilitating success.
People want to move from Problem to Solution.
And while they struggle saying ‘Yes!’ to salespeople… they struggle not to want to join a group of winners.
Don’t underestimate the power of community. It’s a salesforce, client base and referral network all-in-one.