Hands up if you’ve ever gotten frustrated with how long some projects take to get working.

Even the calmest among us are surely guilty of this sometimes.

But every single project, task, campaign or venture begins with this statement:

“I’ve started and it isn’t working.”

Everything starts here!

New advert not working? Good: “I’ve started and it isn’t working” comes first. New product not selling Good: “I’ve started and it isn’t working” comes first. New role not gelling? Good: “I’ve started and it isn’t working” comes first.

Only then can we get to the next step, “I’m trying and it still isn’t working.”

Which leads to, “I’m learning and sticking it out, and it’s starting to work.”

Which ultimately leads to, “I’m still learning and still sticking it out, and it’s working!”

It all starts with the “not working” part. It means you’re on the right path.

Not the path of your actions resulting in success. But the path of your actions leading to actions that result in success.

Stay the path.