What do online marketers and churches have in common?

Here’s a quick story about how I got massively depressed…

I paused my company (that was doing very well) once, to help a megachurch grow online.

It depressed the hell into me.

At the time, I was told I was going to move alongside a big team of GOOD people, doing GOOD things (I was still a Christian then).

When I got there (after relocating across the country), the depression kicked in fast.

I listened to the conversations they had. I looked at the things they watched. I overheard the tricks they used. I was, no joke, Horrified at this place.

“These are supposed to be MY kind of people”, I thought. This is not what I had signed up for. This moral sham is not what what I want to be associated with.

I later realised that MY beliefs around “the good life” were based on virtue. That’s why it messed me up so much: I didn’t find what I was looking for at the peak of the summit I was climbing.

So what’s this got to do with online marketers?

There are lots of big, bold, ambitious claims in the world of online business. Claims of “transformation” of health and wealth are a dime a dozen.

I’ve bought many courses of many of “the greats” to see what was inside…

…dissonance, is what’s inside. A lot of talk, but definitely no “transformation”.

Here’s the lesson:

You don’t have to promise transformation. You don’t have to pretend to be something you’re not. You don’t have to flash your money to win business.

You simply have to be true to yourself, and help your people move forward toward their goals. Know what’s at THEIR summit, and help them reach it.

That’s it.

If you’re looking to others and find yourself thinking, “I don’t have those figures” or “I can’t make those bold claims”, that’s FINE.

Remember what really matters.

The deceivers create agnostics – and you might be their saviour.