Invisible selling

When you think “good at sales”, what comes to mind?

It might be a smooth-talking, over-confident type, who’s good at holding your attention.

Some things were designed to be noticed. Like art, and music.

Not sales.

Selling gets simpler when it’s invisible, and brand does the work for us. (One great brand message is worth a thousand isolated sales campaigns.)

If we don’t make a little time for good brand messaging, we’ll need to make a lot of time for marginalised sales activity.

When we see the selling, it stopped being good sales (and became ‘convincing’).

Similarly, when we see the design, it stopped being design (and became ‘decoration’).

When we see the copywriting, it stopped leading (and became ‘fancy words’).

The most effective salespeople in your world may not be those that spring to mind. You just buy from them, effortlessly.

The most effective designs in your world may not be the most avant grade. You just use them, effortlessly.

The most effective copywriting in your world may not be your favourite sales letters. You just see it and act, effortlessly.

How can you make your sales activity a little more… invisible?