Production value is non-linear

Production value can enhance or detract from your authenticity.

If you make a video organically with your phone camera, it looks more authentic because less has taken place to mask reality.

But those same videos in a premium/bought context may make things seem unrefined and lacking in authority.

Posting polished videos on social media makes us wonder what all the polish is there to hide. So we trust it less.

But those same videos in an official context assure us that real work went into the piece, and so we trust we’re being looked after.

Production value is non-linear. The examples above aren’t “more produced” or “less produced” than each other.

They’re simply produced “differently”.

The key is to know — from a place of respect and reverence of those you serve — what type of production your audience needs from you, and when.