More eyes

Want more eyes on your product?

I asked for that once. I regretted it. I got eyes alright, but totally not the right kind.

We need to be more specific than “eyes”:

More eyes could mean randoms who you can’t help. Who have no desire for your help. Who do nothing but cost you more server bandwidth.

More eyes could mean right-fit customers who haven’t been led to understand what success looks like nor how your product could help them achieve it.

More eyes could just mean…a bunch of eyes. Creepy.

Eyes (or traffic) isn’t what we want.

What we want is the opportunity to serve those we’re in business to serve.

The better you understand who they are, what they need to hear from you, and how to position yourself to be found, the better off you’ll be.

Leave the hunting for eyes to the horror movies.